Growth Marketing…The 11 Best Free Growth Hacks You Can Do Today
GROWTH HACKING DEFINITION
If the growth benefits of a growth idea massively outweigh the costs and/or time to implement it then we are growth hacking…
GROWTH HACK EXAMPLES AND IDEAS YOU CAN USE TODAY
Growth Hack #1 SEARCH ENGINE OPTIMISATION
With 3.5 billion searches a day on Google up for grabs an effective SEO strategy needs to be the foundation upon which any growth strategy is built. An effective SEO strategy is simply described (create great content and facilitate great links to it) but effective SEO is the result of 1,000 good decisions…the sooner you start the sooner you reap the rewards of course…see our SEO Optimised Content Checklist
Growth Hack #2 SUBMIT A SITEMAP
Submit a sitemap to the search engines…it can 10X the number of your pages that they index…sites like xml sitemaps will crawl your site to generate the sitemap for free and then you just need to get it uploaded to your web server’s root directory. WordPress plugins can also take care of it for you. Use the Google Search Console to tell Google you have uploaded a new sitemap.
Growth Hack #3 SEARCH RESULTS POSITION #1 OR #2
It varies but approximately 24% of people click through from organic search position #1 but only 4% of traffic clicks come from position #6
YOU CAN INCREASE SEO TRAFFIC BY 600% BY IMPROVING FROM POSITION #6 TO POSITION #1…
Growth Hack #4 CHOOSE KEYWORDS WITH HIGH INTENT
When targeting phrases for SEO or PPC choose keywords with high intent…the conversion rate can be 100X higher than broader one or two word terms..
For example target “buy umbrella online” not “umbrella”…the conversion rate can be 100X higher than broader one or two word terms…the downside of high intent “long tail” phrases is that you will need to rank #1 or # 2 to get any traffic…
Growth Hack #5 GUERILLA SIGNS
Some of the most cost effective advertising you can do is to creatively position impromptu signs/billboard like advertising in high footfall locations. If the “bill board” is funny, interesting or unusual the awareness and leads generated physically and on social media per £/$/€ spent can be phenomenal…you’ll need to be creative in finding pop up locations and platforms though…it will cost around £250-£350 per week per standard 48 sheet billboard via the mainstream industry providers.
Growth Hack #6 WHAT IS IN IT FOR ME?
When a new web visitor arrives you have 20 milliseconds to answer WIIIFM What Is In It For Me? What they can see (above the fold) needs to tell them 1. What you do 2. The benefits of it to them 3. Why they should trust/believe you…make your features and benefits very clear and prominently feature trust signals like reviews, awards etc.
Growth Hack #7 GET ACTIONABLE INSIGHT ON VISITOR BEHAVIOUR
Use freemium session replay tools like Mouseflow to see exactly how visitors really use your site/app…you will be able to improve conversion significantly. Up to 25% of people will scroll to the bottom of the site and then scroll upwards effectively viewing the site bottom to top….
Growth Hack #8 ENGAGE WITH THE *RIGHT* PEOPLE
The two sides of the growth hacking “coin” are interesting | useful content and the right audiences. A lot of effort can go into the first challenge with the second one often being overlooked. Make sure you are communicating with people who have a lot in common with people that have engaged with your product | service before. You need to test and learn to identify your target market as one of your first milestones.
Growth Hack #9 WHAT IS YOUR SEARCH LANDSCAPE?
Search landscapes can be broadly be broken down into “Brand”, “Generic” and “Location” dominated query groups. For example “hertz”, “car hire”, and “car hire malaga”. You need to understand what type of term dominates in your market and create a strategy to reflect that. Otherwise you will waste a lot of time and money and never get to SERP #1 or #2 (see Growth Hack #2)
Growth Hack #10 THE TOP VISUAL CUE FOR ENGAGEMENT
Testing by ourselves and others proves beyond doubt that THE most effective visual cue to generate engagement is an image of a female face. This is true for both males and females. Using a female face above the fold on your home page will have a statistically significant effect on engagement and conversion.
Growth Hack #11 CONVERSION RATE OPTIMISATION
Getting people with the right intent to your web site | app is literally only half the battle…once they have landed you need to convert them. You need to answer WIIIFM What Is In It For Me (Growth Hack #5) and provide CTAs (Call To Actions) starting above the fold on the home page…
Check out GRO.TEAM’s Growth Hacking Starter Package the setup fee is being waived for the next few sign ups >>