Another Job Advert Looking For Something That Doesn’t Exist…

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I’ve just seen another one of those job adverts looking for someone to manage Digital Marketing for a company…they are looking for someone with “expertise” managing SEO, Google Ads CPC, Twitter, Facebook, LinkedIn, Instagram, YouTube, MailChimp and on and on…you get the picture.

BAD NEWS

MORE BAD NEWS

YET MORE BAD NEWS

EVEN MORE BAD NEWS

TAKE SEO FOR INSTANCE

In other words you could spend a lot of time and money to get to position #7 in the Google results, high five all round and then only attract 3% of the people searching for that phrase.

You really need to be at position #1 or #2 on Google to generate material traffic and you probably need to be an SEO guru to achieve that on any of the even vaguely competitive search terms.

WHAT IS THIS GURU YOU ARE TALKING ABOUT?

YOU NEED TO BE AN EXPERT TO BE SUCCESSFUL NOW

GOOD NEWS

YOU NEED A PART TIME EXPERT, NOT A FULL TIME GENERALIST

We genuinely think it’s win/win and everyone's a winner.

Check out our Part Time CTOs, SEO Gurus, and Growth Hackers for example.

MORE GOOD NEWS

EVEN MORE GOOD NEWS

Perhaps it’s time to stop setting people up for failure by hiring them against impossible briefs.

The age of the digital generalist has passed into history, the new age of more flexible and effective EaaS “Expertise as a Service” is upon us.

CTO and Growth Hacker. Part of the GRO.TEAM Founding Team, the author of “The CTO ¦ CIO Bible” and “How To Be A Hero CIO | CTO” course.