About two years ago GRO.TEAM Founder Rorie Devine had a moment of clarity and thought “Rather than try to reverse engineer the complex and constantly changing Google search results algorithm why not train a Neural Network on its live search results data instead?”

So that is exactly what he did and after eighteen months of training and iteration the Neural Network is now producing some startlingly accurate SEO results…

What Is An Artificial Neural Network (ANN)?

An Artificial Neural Network (ANN) is an AI machine learning computer software model inspired by the neuron structure of the human brain. …


source: pexels.com

I’ve just seen another one of those job adverts looking for someone to manage Digital Marketing for a company…they are looking for someone with “expertise” managing SEO, Google Ads CPC, Twitter, Facebook, LinkedIn, Instagram, YouTube, MailChimp and on and on…you get the picture.

BAD NEWS

Unfortunately this advert is describing a Digital Marketing Team, not a person.

MORE BAD NEWS

Unfortunately if this person did exist then they would be worth a lot more than the 45k the company was offering.

YET MORE BAD NEWS

Check out the Google Ads CPC rates in your industry, they are probably 50–100% higher than they were. Facebook Ads rates have also risen…


Image source: pexels.com

GROWTH HACKING DEFINITION
If the growth benefits of a growth idea massively outweigh the costs and/or time to implement it then we are growth hacking…

GROWTH HACK EXAMPLES AND IDEAS YOU CAN USE TODAY

Growth Hack #1 SEARCH ENGINE OPTIMISATION
With 3.5 billion searches a day on Google up for grabs an effective SEO strategy needs to be the foundation upon which any growth strategy is built. …

Rorie Devine

CTO and Growth Hacker. Part of the GRO.TEAM Founding Team, the author of “The CTO ¦ CIO Bible” and “How To Be A Hero CIO | CTO” course.

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